Carl Jung // "A group experience takes place on a lower level of consciousness than the experience of an individual... If, therefore, I have a so-called collective experience as a member of a group, it takes place on a lower level of consciousness than if I had the experience by myself alone...because the presence of so many people together exerts great suggestive force... It is only necessary for something to happen, for instance a proposal backed by the whole crowd, and we too are all for it, even if the proposal is immoral. In the crowd one feels no responsibility, but also no fear. Thus identification with the group is a simple and easy path to follow."