Milton Glaser // "There's no such thing as a creative type. As if creative people can just show up and make stuff up. As if it were that easy. I think people need to be reminded that creativity is a verb. A very time consuming verb. It's about taking an idea in your head and transforming that idea into something real. And that's always going to be a long and difficult process. If you're doing it right, it's going to feel like work."