NITCH

Photo of Rick Rubin

Rick Rubin // "Everyone has their own way of coping and dealing with the world... If something is painful, if you're sensitive or uncomfortable, if you feel like you're different, your choices are to examine this and figure it out, or to numb yourself and ignore it. Most people tend to numb themselves and ignore their problems to avoid how they feel. Most people...just look for ways to kill the pain. We live in a kill-the-pain society. TV kills the pain. Doctors prescribe drugs to kill the pain. Somehow I got into tuning into how I feel and trying to understand it."