Milton Glaser // "I believe that thinking about the consequences of your work, the issue of ethics, is essential. Since we’re specifically involved in the transmission of cultural ideas, ideas about value, then we have to examine the meaning of what we’re proposing... The issue is not about telling people what they should be doing, but rather trying to make people conscious of what they’re doing. There’s a difference. And what you hope will happen is that a consciousness develops which relates what you do to the society around you. It’s a very old-fashioned idea: what you do has an effect on the world you live in. And if you’re concerned about the state of the world, there is no escape from the fact that you’re participating in it."